Pietra Naturale Autentica - PNA

pietra naturale autentica b

The network for authentic natural stone

Marmi Rossi is pleased to participate in the PNA network (Pietra Naturale Autentica = Authentic Natural Stone). PNA is the trade mark of Italian manufactures, who produce marble, granite, travertine or authentic natural stones in general. The network was promoted by Confindustria Marmomacchine (association of producers/processors of natural stone and manufacturers of stone machinery).

At the insistence of stone operators and traders, the network Pietra Naturale Autentica was created to launch a powerful advertising campaign, aiming at the promotion of natural stone products, since the natural stone manufacturers are more and more concerned about the increasing proliferation of poor ceramic and agglomerate imitations.

The network Pietra Naturale Autentica aims to become the collection centre and hub for all those companies engaged in promoting knowledge and awareness about natural stone. The joined companies are participating in the advertising campaign to involve and inform their target groups.

The network membership is open to all companies operating in the national techno – stone industry: stone operators and manufacturers of marble, granite, travertine and other natural stone products, as well as manufacturers of machinery, plants, tools and complementary products for the stone industry. You’ll find the membership application form and more information on the following web site: stoneisbetter.com

The promotion of authentic natural stone

A powerful advertising campaign was launched on the web, in the press, on tv and in the newspapers to promote authentic natural stones, while also participating in exhibitions and events of the stone industry. 

Besides, students of the best architecture and design schools are expected to take part in the creation of a revolutionary product, that shall enhance the characteristics of natural stone.  

The aim  is to show consumers, architects, contractors, public institutions, private entities and decision-makers all the advantages of natural stone products.  

The following projects have been implemented by the network:

PNA installation

On the occasion of the Superdesign Show 2019 during the Furniture Fair,  the exhibition of Remigio Architects  was inspired by the unique characteristics of natural stone:  purity, singularity, persistence and versatility. 

TV Spot on SKY 

From  7th April, you can follow the PNA spots for two weeks on all SKY platforms.